Get a consistent online message
In todays business world it is critical to have a professional website that positions your business in the light that is required to meet your business objectives.
Use LinkedIn
Thanks to the internet it has become much easier to get hold of people’s names and find out about people and companies prior to calling them. One of the best online business networking websites is LinkedIn.
SUPER SALES GROUPS
Set up a Super Sales Group within your organisation. Working together as a team is more effective than operating as a solo hunter, just ask a pack of wolves!! The idea is that as a group you can meet once a month to share ideas, share experiences and problems and more importantly get quicker and better results.
Cold Calling made easy
Telemarketing is still one of the most efficient and effective methods worldwide to generating sales. Every single sales person should be an expert at making cold calls to target customers.
The Easiest Sale
The easiest sale is a repeat sale. Our economies are still experiencing some tough conditions so it is important to work smart and not hard.
Focus on the benefits
Clearly communicate to customers how they will benefit from your product or service. Too many sales people focus on the features of their product such as, ‘the car has 4 air bags’ or ‘the paint does not have a scent’.
Is your message Clear?
Businesses must give a clear, concise message of what exactly their business does before they can even think of making a sale.
Meeting Mistakes 5: Selling Features
A feature is a factual statement about the product or service being promoted, but features aren't what entice customers to buy.
That's where benefits come in...
That's where benefits come in...
Meeting Mistakes 4: Early Closing
In most industries, the sales process is not a quick one. Customers generally have loyalty to their suppliers and in some cases there can be entry barriers, such as relationships, stock holding, forward orders, custom specifications or supply contracts...
Meeting Mistakes 3: Listening
Studies show that humans think faster than they listen; so while a sales prospect may be talking at a rate of 125 words per minute, the average sales person will be thinking at a far more rapid rate.
Meeting Mistakes 2: Questions
Too many sales people go into a meeting and are solely focused on talking about their business, products and services. They are so eager to talk about how fantastic their offer is they almost forget about the customer. This is very off putting for any buyer. Many will switch off early in the meeting and you will struggle to gain their interest from then on.
Sales Has Changed Forever!
Well, as I am sure you are well aware the last couple of years have been incredible challenging and the playing field has certainly changed, and as sales people we have had to adapt too.
Meeting Mistakes 1: Preparation
Welcome to the first in the bi-weekly series of The Sales Manual Blogs.
Over the coming weeks, I will provide you with regular (every other week) useful FREE sales tips that will help you stay on top of your game, win more customers and earn more money.
Over the coming weeks, I will provide you with regular (every other week) useful FREE sales tips that will help you stay on top of your game, win more customers and earn more money.
New Website is LIVE
Selling has been my expertise for well over a decade now, which is why I wrote the sales manual. However selling online is something that is new to me... So...
Happy New Year
My Happy New Year wish for you
Is for your best year yet,
A year where life is peaceful,
And what you want, you get.
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