By keeping your name and your company in the mind of your customers on a regular basis. Far too many small and medium sized companies do not utilise the internet and email campaigns to their full potential. I believe the age of flyers and mail outs are more or less dead for most markets. So as people spend more and more time in front of their computers communicating via email is (a) very effective (b) very cost efficient and importantly (c) measurable!
In it's simplest form I recommend sending a monthly newsletter to your current and target customers. Depending on your industry and customer relationships the email can cover a range of topics such as;
- new product developments
- new services and procedures
- holiday operating times
- personnel changes
- industry/market developments
- profile information on you and your team
Simple monthly emails can be a great tool for engaging with your customers and just might get you that meeting or order you are searching for!
For more tips check out The Sales Manual Website
