You should never settle for a ‘No’ answer.
If you are not successful with a target customer, don’t just settle for a no answer. Find out why you did not win the order or contract. Was it because of price, your service levels, your ethical standards, your quality standards, your location, your proposal... there could be any number of reasons why you were not successful and you need to find out why. Asking for this feedback demonstrates to the customer that you are serious about supplying them, you care about their business and you care about yours.
The information you gather will allow you to improve your pitch for the next customer, without feedback how can you ever improve. You may also have the opportunity to refine your proposal for this opportunity or at the very least the next one with that target.
For more FREE sales tips click on The Sales Manual
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About Jon Newton
Jon Newton is an internationally recognised Sales Expert, Entrepreneur and Business Consultant. He is the author of theSalesManual and founder of Newton Consulting; a business that is employed to win new clients and grow businesses.